A few years Dennis Sullivan had a question. He asked, "Why can’t I hire a local kid to rake my leaves?" He posed this question to entrepreneur, Bret Siarkowski, and Bret asked, "Why can’t you book a local kid to do this online?" They asked John Malone, father of 4, and he said, "Let’s find out." So together they started a company called Opprtuna to do just that.
They teamed up with John's partner Elizabeth Collins, and their friend Margot Ricci, and together they built a business where you could kind of “Uber” a kid to kind of do chores. Funny thing… when they looked at all of Opprtuna's customers, it turned out to be only parents and family members hiring their kids (and literally hundreds of them).
So they went back to the drawing board…they had something but what?
The team discovered that communities weren't looking for as much help from local kids as they thought, but parents were looking for the right way to give their kids money. So they listened to their users, changed courses, and developed a platform to help parents help kids help themselves. And with that, the Ourly movement was born.